Core Insights - Beijing Off-road has revealed its core operating performance for 2025, with BAIC Group's total sales reaching 850,000 units, and Beijing Off-road contributing over 200,000 units, marking a significant growth trajectory [1][2] - The company emphasizes a transformation towards a user-centric model, focusing on optimizing user structure, strengthening brand core, and upgrading technology [3][4] Sales Performance - BAIC Group's self-owned brand sales have returned to over 1 million units for the first time in six years, with Beijing Off-road's sales exceeding 200,000 units [2] - The delivery of the "Box Car" model reached 147,499 units, a year-on-year increase of 72%, with personal users accounting for 83% of deliveries, up 13 percentage points from the previous year [2] Product Strategy - The BJ40 series has become the top seller in the off-road segment, with sales of hard-core off-road vehicles nearly doubling to 76,000 units [2] - New product launches, including the BJ40 extended version and the "Yuanjing Zhixing," have shown strong market demand, with the latter achieving over 5,000 orders within 24 hours [2][5] Marketing and Distribution - The company has expanded its dealer network by 136 new dealers in 2025, with plans for an additional 100 in 2026, enhancing its market presence [3] - A data platform has been established to improve the conversion rate by 30% and shorten the transaction cycle by 20% [3] User Engagement - Beijing Off-road is transitioning to a "user-oriented enterprise," focusing on building long-term relationships with customers through direct communication and feedback [4] - The company operates numerous user clubs and communities, enhancing brand loyalty and engagement [4][5] Future Outlook - The product matrix will expand to include light off-road, professional off-road, and luxury off-road series, aiming for a sales target of 1 million units by 2030 [5][6] - The company plans to launch several new models in 2026, including the BJ40 Explorer and a new C-class SUV co-created with users [5] Technological Innovation - Beijing Off-road's smart factory has achieved flexible production across multiple vehicle types, ensuring no loss in capacity during model changes [5][6] - The company is committed to a diversified powertrain strategy, including hybrid, extended-range, and pure electric vehicles, to meet varying market demands [6]
2025年销量达85万辆 北汽股份王昊：以用户共创破局越野红海