把“冷资源”转化为“热经济”

Core Insights - The article highlights the successful development of the ice and snow economy in Xuzhou, leveraging "cold resources" to stimulate significant consumer spending and create a vibrant winter tourism scene [1][2][3] Group 1: Development of Ice and Snow Economy - Xuzhou has opened over 200,000 square meters of snow fields across three ski resorts, attracting a large number of visitors and creating a "one snowflake ignites a city" effect [1] - The city has shifted from a "what is available" mindset to a "what is needed" approach, focusing on enhancing the quality of snow and catering to diverse visitor needs [1] - The ski resorts offer differentiated experiences, from beginner slopes to advanced challenges, and from family-friendly areas to night skiing, ensuring comprehensive coverage for all age groups and times [1] Group 2: Integration of Experiences - The ice and snow economy in Xuzhou is not reliant on a single ski resort but rather on an "ice and snow +" ecosystem that integrates various activities such as skiing, rural picking, intangible cultural heritage experiences, and hot spring vacations [2] - This integration extends the visitor experience from a half-day trip to multi-day stays, transforming the consumption landscape from single ski tickets to a full chain of "food, accommodation, transportation, travel, shopping, and entertainment" [2] Group 3: Policy and Ecological Advantages - The rise of Xuzhou's ice and snow economy is supported by strategic policies promoting "north ice, south expansion, west extension, and east advancement," along with ecological restoration efforts that enhance the attractiveness of the area [3] - The transformation of former mining areas into parks and scenic spots has provided a visually appealing backdrop for winter sports, reinforcing sustainable development [3] - Initiatives such as direct transport to ski resorts, improved service packages, and provincial skiing competitions have lowered barriers to entry and increased brand visibility, attracting visitors from neighboring provinces [3]