Xin Lang Cai Jing·2026-01-22 22:14Core Viewpoint - The China Bank Yunnan Branch is implementing a special initiative titled "Financial Knowledge into Villages, Protecting Rights and Warming Hearts" to enhance financial education and consumer rights protection in rural areas since 2025 [1]. Group 1: Promotion of Financial Education - The China Bank branches in Qujing, Wenshan, and Kunming are advancing financial education by setting up mobile promotion stations, hanging banners, and distributing materials in local dialects to explain practical knowledge such as fraud prevention, deposit insurance, personal credit, and agricultural loans [1]. - The China Bank Puer Branch is targeting employees in enterprises to raise awareness about consumer rights protection and the dangers of illegal fundraising and telecom fraud, thereby enhancing the risk prevention capabilities of wage earners [1]. Group 2: Enhancing Rural Outreach - The China Bank Xishuangbanna Branch is leveraging local language skills by forming a promotional team fluent in ethnic languages to conduct on-site explanations and Q&A sessions [1]. - The China Bank Chuxiong Branch and Kunming Guandu Branch are utilizing real case studies of fraud and illegal fundraising in their promotions, transforming abstract legal concepts into relatable stories to enhance the warning effect [2]. Group 3: Tailored Approaches for Rural Empowerment - The China Bank Yuxi New Ping Branch is promoting the importance of integrity and credit records in rural areas, explaining the role of personal credit reports and methods to maintain good credit, while advocating for a social ethos of "benefits for trustworthiness, penalties for dishonesty" [3]. - The China Bank Lijiang Branch is focusing on improving residents' abilities to identify and resist telecom fraud and illegal fundraising, while also introducing agricultural loans and inclusive credit policies to integrate financial education with services effectively [3].