Group 1 - Zhejiang Station Intelligent Technology Co., Ltd. and Hangzhou Meishi Tea Co., Ltd. signed a strategic cooperation agreement to launch a DTC e-commerce project for West Lake Longjing tea [1] - The project focuses on validating the feasibility and credibility of the local independent DTC model, rather than merely selling tea [1] - The DTC model aims to eliminate middlemen, allowing consumers to access high-quality tea at better prices while addressing the information gap faced by tea farmers [1] Group 2 - The West Lake Longjing tea being sold has strong quality assurance, produced within a strictly defined 168 square kilometer geographical area [2] - The tea production adheres to specific standards and traditional processing methods, resulting in a classic appearance and unique flavor [2] - Meishi Tea, as a quality enterprise deeply rooted in the West Lake Longjing industry, will ensure quality control from tea garden to cup [2]
西湖龙井茶 开启茶农直达消费者的数字新通路
Mei Ri Shang Bao·2026-01-22 22:21