春节旅游市场持续升温 节中出游成热点

Group 1 - The upcoming Spring Festival will feature the longest holiday period in history, leading to an early surge in travel bookings. Train tickets for the first day of the Spring Festival travel rush, starting February 2, 2026, have already seen high demand, with many routes from Beijing to cities like Changchun and Shenyang sold out as of January 19 [1] - Domestic flight ticket prices are expected to rise significantly after February 2, reaching a peak around February 14. The extended holiday has also increased demand for travel during the holiday period, with bookings for mid-holiday travel services up over 30% year-on-year, and the third day of the New Year seeing a more than 40% increase in bookings compared to last year [1] Group 2 - Family travel has become a significant characteristic of the Spring Festival tourism market, with over 30% of trips categorized as family outings. The primary age group for travelers is 30-50 years old, accounting for 45% of flight bookings, while tickets for those under 18 make up 23% [2] - There is a growing demand for quality travel experiences and diverse activities. High-end hotel bookings during the Spring Festival have increased by nearly 70% year-on-year, with integrated cultural performances, traditional customs, and unique dining experiences being particularly popular [3] Group 3 - The student demographic, particularly middle school students aged 13-18, has shown a remarkable increase in travel bookings, with growth exceeding 11 times year-on-year. Theme parks and museums are the most favored destinations, with Shanghai Disneyland, Beijing Universal Resort, and Hong Kong Disneyland leading in popularity [3] - The Spring Festival has also become a key opportunity for foreign tourists to experience Chinese culture, with outbound travel service bookings rising nearly 40% year-on-year and inbound flight bookings increasing over fourfold. Major cities for inbound tourism include Shanghai, Guangzhou, Hong Kong, Beijing, and Chengdu, with Thailand, South Korea, Malaysia, Vietnam, and Singapore being the top source countries for inbound tourists [3] Group 4 - Smaller cities are also gaining attention from foreign tourists, with places like Lanzhou and Hohhot seeing a more than fourfold increase in non-Chinese passport holders during the Spring Festival. Other cities such as Guilin, Jinan, Yuncheng, and Yantai have also experienced over 100% growth in this regard [4]