Nan Fang Du Shi Bao·2026-01-22 23:15Core Viewpoint - The white liquor market is experiencing unexpected price declines instead of the anticipated seasonal increase, driven by price adjustments of benchmark products like Feitian Moutai, leading to a widespread price reduction across various brands and price segments [3][13]. Price Trends in Major Cities - In Guangzhou, the average retail prices of high-end liquor have generally decreased, with many premium liquor products, especially sauce-flavored liquors, hitting recent lows [3][4]. - Shenzhen has seen a similar trend, with high-end products like Feitian Moutai and Wuliangye experiencing price drops, influenced by market adjustments from leading companies [6][7]. - In Foshan, price changes are minimal, with most products showing single-digit fluctuations, indicating less impact from market shifts compared to other cities [9][10]. - Dongguan's market shows a clear downward trend in high-end liquor prices, with most products experiencing price reductions, while low-end liquor remains stable [11][12]. Specific Product Price Changes - Sauce-flavored liquor products, such as Junpin Xijiu, have seen significant price drops, with average prices falling from around 731 yuan to approximately 698 yuan in Guangzhou [4]. - Feitian Moutai's retail price in Shenzhen is reported at 1734.21 yuan, with some channels offering it as low as 1699 yuan [6]. - In Dongguan, the average price of the eighth generation Wuliangye has decreased by 20.57 yuan to 884.43 yuan, reflecting a broader trend of price reductions across high-end products [11]. Market Dynamics and Future Outlook - The current price adjustments are attributed to high inventory pressures and a shift towards "price for volume" strategies among distributors, indicating a potential industry reshuffle [3][5][13]. - The market's response to price changes from leading brands like Feitian Moutai is expected to influence the pricing strategies of other products, particularly in the thousand yuan price segment [6][8][13]. - As the Lunar New Year approaches, the ability of white liquor prices to stabilize will be a key indicator of the industry's recovery trajectory [13].