数字里看拼劲儿丨全省社会消费品零售总额同比增长5.6% 拼出消费新气象

Group 1 - The core viewpoint of the articles highlights the robust growth of consumer spending in Henan, with a total retail sales of social consumer goods reaching 2.9 trillion yuan, a year-on-year increase of 5.6%, surpassing the national average by 1.9 percentage points [1] - The emergence of new brands, landmarks, and consumption scenarios in Henan has contributed to a vibrant market atmosphere, attracting consumers and enhancing local retail performance [1][2] - Local supermarkets such as Taoxiaopang and Huayu Baijia have gained popularity by offering quality products and attentive services, with over 80% of retail goods in the province experiencing growth [1] Group 2 - The popularity of new consumption scenarios is evident, with flagship stores like Mixue Ice City attracting long queues, indicating a shift in consumer behavior towards social and experiential shopping [2] - Various commercial complexes in Zhengzhou are leveraging unique events and partnerships to draw in customers, resulting in increased revenue in the dining and retail sectors [3] - The consumer structure is evolving, with a notable increase in the sales of green and smart products, driven by promotional campaigns from retailers like Suning and JD [3] Group 3 - The demand for diverse and personalized shopping experiences is growing, with consumers seeking convenience and immersive environments for their purchases [4] - The provincial government plans to enhance consumer infrastructure and promote the "Enjoy Henan" brand to further stimulate domestic consumption and support high-quality economic development [4]