“十五五”开好局起好步丨来深圳 看“北雪南滑”掀起消费新热潮

Core Insights - The rise of the ice and snow economy is breaking traditional geographical and climatic barriers, allowing regions like Shenzhen, located at latitude 22 degrees, to embrace winter sports such as skiing [1][4]. Group 1: Ski Resort Features - The indoor ski resort in Shenzhen is the largest in the world, featuring five ski runs, including two certified professional runs, with the longest run measuring 463 meters and a vertical drop of 83 meters [2]. - The resort has attracted over 400,000 visitors in its first month of operation, indicating a strong demand and interest in winter sports in southern China [6]. Group 2: Economic Impact and Business Model - The revenue model of the ski resort has evolved, with ticket sales accounting for only 40% of total revenue; the remaining income is generated from training, dining, retail, and corporate services, showcasing a diversified consumption ecosystem [6]. - The establishment of the largest ski club in South China, with 100,000 registered members and 10,000 active users, highlights the growing interest in skiing and the development of a talent pool in the region [7]. Group 3: Talent Development and Industry Growth - The ski club offers comprehensive services from beginner training to professional coaching, supported by a team of over 200 professional instructors, many of whom have experience coaching national teams [7]. - The integration of northern snow sports expertise with southern market demands is creating a national "ice and snow talent market," facilitating the growth of the ice and snow industry [7][9]. Group 4: Broader Industry Trends - The ice and snow economy is evolving from a seasonal activity to a year-round industry, integrating various sectors such as culture, tourism, and consumption, thus creating a robust market ecosystem [9].