金沙酒业召开经销商大会：新任副总经理首次亮相，组织改为二级架构

Core Insights - The recent dealer conference of Jinsha Liquor Company highlighted significant organizational changes and strategic shifts aimed at enhancing market performance and operational efficiency [1][4]. Organizational Structure - Jinsha Liquor will transform its organizational structure from a three-tier system to a more focused and agile "functional department + regional division" two-tier structure, significantly decentralizing decision-making authority to frontline teams [3][6]. Business Operations - The company will shift its operational focus to a sales-driven assessment model centered on terminal sales performance, refining its channel strategy into ten distinct segments, including circulation, group purchasing, new retail, and e-commerce for precise management [3][6]. Brand and Product Strategy - Jinsha Liquor aims to strengthen value creation around its two core products, "Abstract" and "Jinsha Huisha," while optimizing its overall product matrix to include a diversified range of high-end, mid-range, and budget offerings [3][6]. Cost Management - The company will implement a "short-term suspension - mid-term control - long-term efficiency" strategy for cost management, quickly halting ineffective investments and aligning expenditure with actual market outcomes such as terminal sales and scan rates [3][6]. Market and Terminal Operations - Jinsha Liquor will adopt a tiered operational strategy for core, key, and general markets, ensuring precise resource allocation. Additionally, it will enhance "direct control of terminals" and integrate business-to-consumer operations, optimizing terminal assessment and service processes with a focus on "opening bottles" [3][6].