粤味珍品·清远丝苗米，何以成为畅销年货？|三问清远丝苗米③

Core Viewpoint - The article highlights the popularity and significance of Qingyuan Si Miao rice as a traditional delicacy in Guangdong, especially during the festive season, emphasizing its unique qualities and cultural importance in family gatherings and celebrations [11][12][18]. Group 1: Product Promotion and Events - The "Qingyuan Si Miao Rice" brand is being promoted through a series of events, including a major exhibition in Shenzhen, aimed at increasing its visibility and accessibility in the Greater Bay Area [6][31]. - The promotional activities include product showcases, cooking demonstrations by renowned chefs, and interactive experiences for consumers to learn about the rice's quality and preparation methods [39][40][42]. Group 2: Cultural Significance - Qingyuan Si Miao rice is described as an essential ingredient for traditional festive meals, symbolizing family reunion and cultural heritage in Guangdong [15][47]. - The rice's unique characteristics, such as its texture and flavor, make it a preferred choice for various local dishes, enhancing the overall dining experience during celebrations [11][18][21]. Group 3: Market Reach and Consumer Engagement - The rice has gained recognition in major urban centers, having been featured in prominent locations like Guangzhou Tower, which reflects its growing popularity and market presence [23][24]. - The initiative aims to connect consumers with high-quality local products, encouraging them to include Qingyuan Si Miao rice in their festive preparations and gift-giving [44][45].