山东阳信：新农具激活新农活 “数字田野”跑出乡村振兴加速度

Core Insights - The article highlights the successful integration of digital economy into agriculture in Yanghu Township, Shandong Province, showcasing the promotion of "Golden Cabbage" through innovative e-commerce strategies [1][3]. Group 1: Agricultural Innovation - "Golden Cabbage" is a new variety developed for high-end markets, rich in carotenoids, vitamin C, and dietary fiber, representing a significant achievement in modern agricultural technology [3]. - The successful promotion of this variety is attributed to collaboration between Yanghu Township and the Shandong Academy of Agricultural Sciences, focusing on talent introduction, technical cooperation, and establishing research platforms [3]. - The "院地合作" (institution-local cooperation) model has enabled the introduction of superior varieties and the adaptation of breeding processes to local conditions, enhancing the agricultural output [3]. Group 2: E-commerce Impact - E-commerce live streaming has revitalized the entire agricultural supply chain, with local products like sweet corn being processed and sold nationwide [4]. - The processing factory employs over 140 middle-aged and elderly individuals, providing local job opportunities and increasing monthly income by over 3,000 yuan per person [4]. - The factory's monthly sales can reach 70,000 orders during peak seasons, with an annual processing capacity exceeding 600 tons, exemplifying agricultural industrialization [4]. Group 3: Talent Development - Yanghu Township has implemented the "Rural Talent Program," training over 30 local new farmers in e-commerce marketing and live streaming skills [5]. - Trainees have developed unique storytelling techniques for their agricultural products, enhancing emotional connections with consumers [5]. - The integration of digital tools and professional brand management is driving the growth of local industries, including "Golden Cabbage," sweet corn, and wig production, supported by scientific research and e-commerce channels [5].