拼品质、拼品牌、拼品味！郎酒以“拼 ³”交出年度答卷

Core Viewpoint - The annual brand conference of Sichuan Langjiu Co., Ltd. showcased the company's strategic focus on quality, brand, and taste, emphasizing collaboration with partners and customers in a challenging market environment [1][5]. Group 1: Company Performance and Strategy - In 2025, Langjiu achieved a slight growth in distributor shipments despite a deep industry adjustment, reflecting the company's strategic determination [2]. - The company has built a storage capacity of 300,000 tons of high-quality sauce liquor, adhering to a strict production and sales principle of "sell one for every ten stored," ensuring continuous product quality improvement [4]. Group 2: Product Innovation and Cultural Integration - Langjiu launched the "Langjiu Manor·Rhythm Series" new product, inspired by traditional Chinese musical instruments, integrating classical music culture with sauce liquor brewing techniques, highlighting the company's innovative approach to cultural empowerment [4]. - The brand value of Langjiu has surpassed 162 billion yuan, supported by the successful upgrade of core strategic products [4]. Group 3: Future Initiatives and International Collaboration - Langjiu plans to enhance experiential innovation and international cooperation, with the "Respecting Heaven" project at Langjiu Manor set to represent the upgrade of the "three product experiences" in 2026 [4]. - Starting in 2024, Langjiu will collaborate with international wine groups like Pernod Ricard and Penfolds to establish a "World Winery Alliance," promoting dialogue between Chinese and foreign wine cultures [4].