Jing Ji Guan Cha Wang·2026-01-23 02:48Group 1 - The three new forces in the electric vehicle market, namely NIO, Xpeng, and Li Auto, have experienced fluctuating sales and rankings since 2021, with distinct development paths emerging [1] - NIO, once a leader in delivery volume, saw its ranking decline after being surpassed by Xpeng in 2021, and is projected to be at the bottom among new forces by 2025, despite a 47% year-on-year increase in sales to 326,000 units [1] - NIO's strategy includes launching new brands, such as Ladao and Firefly, and introducing a new ES8 model at a significantly reduced price to enhance market competitiveness [1] Group 2 - Xpeng Motors led the market in 2025 with sales of 429,000 units, a 126% year-on-year increase, exceeding its annual target of 380,000 units [2] - Despite previous challenges, including a decline in monthly sales in 2023, Xpeng has begun to recover by appointing a new president and launching low-cost models in collaboration with Didi [2] - Li Auto experienced a 19.6% year-on-year decline in sales to 405,900 units in 2025, failing to meet its annual target of 640,000 units, marking a significant drop from its previous three-year championship status [2] Group 3 - Li Auto initially focused on range-extended electric vehicles, achieving market success with its model ONE, but faced challenges in 2025 with new electric models underperforming and increased competition in the range-extended hybrid market [3] - The competition in the electric vehicle market is intensifying, with new entrants like Huawei and Xiaomi, as well as traditional manufacturers launching new brands, posing challenges for the established players [3] - Brands like Changan's Deep Blue and Geely's Zeekr are gaining traction, with Deep Blue selling 333,000 units in 2025, surpassing NIO [3]