传vivo叫停AI眼镜项目 官方暂无回应

Core Viewpoint - Vivo has halted its AI glasses project after about six months of secret preparation, indicating a strategic shift towards mixed reality (MR) development instead of pursuing AI glasses due to concerns over product differentiation and market competition [1][3][5] Group 1: Project Details - The AI glasses project involved collaboration with several well-known ODMs, including GoerTek and Zhongke Chuangda, to develop prototype products but did not reach mass production [1] - Internal discussions at Vivo explored various forms and technical paths for the AI glasses, including integrating audio and video functions and equipping a single green display [3] - The decision to pause the project was influenced by the assessment from Vivo's management, led by Executive Vice President Hu Baishan, who concluded that the current AI glasses lacked significant differentiation in user experience and core functionality compared to existing and potential competitors [3] Group 2: Strategic Shift - The halt of the AI glasses project does not signify a withdrawal from exploring new human-computer interaction interfaces; rather, it reflects a reallocation of resources and a clearer strategic focus [3][5] - Vivo will continue to concentrate on MR research and development, having already launched a substantial product in this area, the "Vivo Vision Exploration Edition" MR headset, set to be released in August 2025 [3][4] - The Vivo Vision Exploration Edition emphasizes comfort with a weight of 398 grams and features a Qualcomm Snapdragon XR2+ platform, which reportedly offers 2.5 times the performance of its predecessor [4] Group 3: Market Implications - Vivo's decisive adjustment to the AI glasses project highlights the cautious approach of consumer electronics giants in the face of cutting-edge hardware innovation, emphasizing the need to avoid homogenized competition and find paths with genuine user value and technological barriers [5] - The focus on the MR sector, which is perceived to have greater differentiation potential, illustrates Vivo's strategic choices and prioritization of resources [5] - As MR/AR/VR technologies continue to evolve and market education deepens, Vivo's future actions in the MR field and its strategy to build a collaborative ecosystem centered around smartphones and MR devices will be of significant interest to the industry [5]