广西构建商标与地理标志 “双轮驱动” 发展新格局

Core Viewpoint - The "Strong Trademark and Brand Guangxi" strategy has led to significant growth in trademark registrations and geographical indications in Guangxi, with a focus on building a comprehensive support system for brand development and internationalization [1][2][5]. Group 1: Trademark and Brand Development - During the "14th Five-Year Plan" period, Guangxi's effective registered trademarks exceeded 600,000, doubling from the end of the "13th Five-Year Plan" [1]. - Guangxi has 13 trademarks included in the "Top 500 Most Valuable Chinese Brands," with a total value of 323.339 billion yuan, representing a year-on-year increase of 58.7% [1]. - The region has established 128 trademark brand guidance stations and 16 trademark acceptance windows, creating a comprehensive public service network [2]. Group 2: Geographical Indications - Guangxi has 360 geographical indications, with 12 entering the top 100 regional brands in China, ranking second nationally for three consecutive years [1]. - The region has converted 155 agricultural geographical indications into products, ranking fourth in the country for conversion quantity [3]. - Geographical indication products have generated direct annual output value exceeding 26 billion yuan, supporting over 5 million jobs [3]. Group 3: Brand Protection and Value Enhancement - The region has implemented actions to protect and enhance brand value, including legal recognition of the "Liugong" trademark and monitoring overseas trademark infringements [4]. - A total of 1,047 trademark infringement cases were handled, and 33 risk notification letters were sent to combat overseas trademark squatting [4]. - The "Trademark Loan + Geographical Indication Loan" initiative has achieved 1.44 billion yuan in pledge financing, with over 60% of beneficiaries being small and micro enterprises [4]. Group 4: Internationalization of Brands - Guangxi is leveraging its geographical advantages to promote international development of trademarks and brands, participating in global events and exhibitions [5]. - The region has included 12 geographical indications in the China-Europe mutual recognition list and two in the "Belt and Road" promotion list [5]. - The ongoing efforts in brand building reflect the successful implementation of the "Strong Trademark and Brand Guangxi" strategy, aiming to enhance the regional economy's high-quality development [5].