儿童唇膏宣称“食品级”被指涉嫌违规，戴可思致歉

Core Viewpoint - The mother and baby daily care brand, Daikosi, faced scrutiny over its children's lip balm marketed as "food-grade lip balm," leading to a public apology from the company for misleading advertising claims [1]. Group 1: Company Response - Daikosi stated that the controversy regarding the lip balm only pertains to advertising language and does not involve product quality or safety issues [1]. - The company conducted oral toxicity tests to ensure the product's safety in case of accidental ingestion by children [1]. - Daikosi acknowledged that the "food-grade" claim was a misunderstanding by promotional staff and has since retracted the related advertising [1]. Group 2: Product Information - As of January 23, the Daikosi official flagship store no longer features the "food-grade lip balm" claim, but one product is labeled as "baby-special, non-toxic when ingested," which has been the top-selling product nationwide for four consecutive years [4]. - The Daikosi baby lip balm has sold 7.649 million units at a price of ¥29.9 [5]. - Another variant of the lip balm has received over 5000 positive reviews and has sold 5838 units at a price of ¥39.9 [10]. Group 3: Regulatory Context - The marketing of Daikosi's lip balm was found to violate the "Regulations on the Supervision and Administration of Children's Cosmetics," which prohibits labeling children's cosmetics with terms like "food-grade" or "edible" [15]. - The company’s affiliate, Wuxi Daikosi Biotechnology Co., Ltd., is under investigation by the Market Supervision Administration of Wuxi City for these violations [15]. - Daikosi was founded in 2017 and is known for being the first brand to launch liquid body powder in China, having undergone eight rounds of financing from various investors [15].