以高端化产品铸就品牌新高度——潞安化工集团“十四五”推动品牌价值跃升巡礼

Core Viewpoint - Lu'an Chemical Group has successfully transitioned from a traditional energy enterprise to a modern energy and chemical group by focusing on technological breakthroughs and high-end products, enhancing brand value and market recognition [1] Group 1: High-End Product Matrix - The company has shifted its strategic focus from resource-dependent development to high value-added, high-tech, and market-adaptable products in response to unprecedented transformation pressures in the traditional energy sector [2] - By systematically laying out clean coal utilization, high-end equipment manufacturing, and new energy materials, the company has transformed from a single resource supplier to a comprehensive solution provider, enhancing resource utilization efficiency and creating value in the energy sector [2] Group 2: Differentiated Competitive Advantage - Lu'an Chemical Group has converted its resource endowment into technological advantages, which have been solidified into brand value through increased R&D investment and the establishment of an independent intellectual property system [3] - The company has achieved breakthroughs in key processes, core materials, and system integration, ensuring that its products remain at the forefront of reliability, stability, and green low-carbon standards through stringent quality control and lean management [3] Group 3: Brand Value Enhancement - The company integrates brand building throughout its operations, actively participating in the formulation of national standards and industry norms, thereby establishing technical authority [4] - It is expanding its international presence to serve global customers with high-end products while addressing critical industry challenges and promoting technological advancements [4] - The company has transformed its brand from "scale leadership" to "value excellence," contributing to a comprehensive upgrade in its development through a series of high-end and differentiated products [4]