What Roblox Still Hasn't Fixed in 2025 -- and Why It Matters

Core Insights - Roblox has shown a strong rebound in 2025 with user growth reaccelerating, engagement reaching new highs, and an expanded monetization toolkit, but this reset does not equate to resolving its core issues [1][2] Profitability Challenges - Roblox remains unprofitable, with estimated losses reaching $1.1 billion in 2025 due to high infrastructure costs, trust and safety spending, and developer payouts that scale with platform success [3][4] - The company's business model prioritizes growth over short-term financial gains, leading to a situation where operating leverage is more theoretical than actual [4][5] - Although Roblox generates significant free cash flow, profitability is still an expectation rather than a reality until revenue growth consistently outpaces total costs [5] Advertising Potential - Advertising is seen as a crucial monetization opportunity, with progress made in 2025 through immersive ad formats and integration with Google Ad Manager, but it remains in its infancy [6][7] - The scalability of ads without compromising user experience is yet to be proven, and regulatory constraints exist due to the platform's young audience [7][8] - While there is potential for significant upside in ad revenue, it is currently viewed as an optionality rather than a proven earnings engine [8] Creator Economy Dynamics - Roblox's creator ecosystem is a strength but also a financial constraint, with creators earning over $1 billion in just nine months of 2025 [9][10] - Developer payouts have not significantly decreased as a percentage of bookings, limiting margin expansion and creating a tension between supporting creators and achieving profitability [10][11] Investment Outlook - Despite real progress in growth and monetization options in 2025, Roblox has not resolved its most challenging issues, including profitability and advertising scalability [12] - Investing in Roblox requires patience and conviction, as the company remains a high-potential platform with unresolved challenges that could impact returns [13]