破解价值评估难！粤发布数据知识产权价值评价指南（中国新闻网）

Core Viewpoint - The Guangdong Provincial Market Supervision Administration and the National Financial Supervision Administration's Guangdong Regulatory Bureau jointly released the "Guangdong Province Data Intellectual Property Value Evaluation Guidelines (Trial)" to provide a reference standard for data intellectual property transaction operations and pledge financing, aiming to activate data factor potential and promote the standardized and high-quality development of the data intellectual property market [1][2]. Group 1: Evaluation Framework - The guidelines focus on three key aspects: standardizing the evaluation process, clarifying evaluation methods, and constructing an indicator system, forming a comprehensive value evaluation guide [1]. - The evaluation scope includes data intellectual property registered and certified through the Guangdong Provincial Data Intellectual Property Registration Platform and the Shenzhen Data Intellectual Property Registration System, ensuring precision and compliance in the evaluation range [1]. Group 2: Evaluation Principles and Methods - Four core principles are established: legality and compliance, objectivity and fairness, scientific accuracy, and open cooperation, which run through the entire evaluation process to ensure the credibility and authority of the evaluation results [1]. - The guidelines propose four innovative evaluation methods: cost method, income method, market method, and comprehensive method, covering various scenarios of data application. The cost method focuses on the full-process cost accounting of data collection, processing, and management, while the income method emphasizes the assessment of future profit potential. The market method relies on comparative analysis of similar transaction cases, and the comprehensive method integrates the advantages of the three methods to address the shortcomings of a single evaluation [1]. Group 3: Implementation and Standardization - A multi-dimensional evaluation indicator system is constructed, detailing primary indicators related to cost, income, and market, along with corresponding secondary and tertiary indicators, providing quantifiable bases for evaluation work [2]. - The guidelines standardize the entire process from "clarifying evaluation matters to signing a commission contract, conducting value evaluation, and issuing evaluation reports," defining the responsibilities and boundaries of the evaluation client, rights holder, and evaluation institution. The evaluation report must fully disclose essential information about the data intellectual property, evaluation methods, and result analysis, along with reference templates for the evaluation indicator system and commission contracts, further reducing institutional transaction costs and enhancing the standardization of data intellectual property evaluation work [2].