大润发首次跨界合作蛋仔派对

Group 1 - The core point of the article is the deep cross-industry collaboration between Gao Xin Retail's flagship brand RT-Mart and the popular game IP "Egg Party," launching a treasure hunt activity for the Chinese New Year [1][2] - This collaboration is part of RT-Mart's strategy to accelerate brand youthfulness and enhance consumer experience through innovative practices [1][2] - The initiative aims to inject new vitality into family shopping for New Year goods by utilizing gamification [1][2]