胖东来、蜜雪冰城的爆火，给传统景区上了一课

Core Insights - The article emphasizes the urgent need to expand domestic demand in the context of economic recovery, highlighting the success of non-traditional tourist attractions like Pang Donglai and Mixue Ice City in redefining the concept of cultural tourism [1][18] Group 1: Performance of Non-Traditional Attractions - Pang Donglai achieved a staggering visitor count of nearly 1.5 million during the 2026 New Year's holiday, surpassing the total visitors of the top five traditional tourist attractions in Henan [4][21] - The visitor count in Xuchang increased from over 400,000 during the 2023 New Year holiday to nearly 2 million in 2024, with tourism revenue rising from under 100 million to over 1.3 billion [4][21] - Pang Donglai's seven stores alone attracted close to 1 million visitors, showcasing its significant impact on local tourism [4][21] Group 2: Changing Consumer Behavior - The success of Pang Donglai indicates a shift in consumer mindset, where shopping experiences are now viewed as tourist attractions, reflecting a trend towards immersive commercial experiences [6][23] - Visitors are increasingly willing to travel to non-traditional sites for unique experiences, such as exclusive beverages and cultural products, rather than just for sightseeing [8][25] Group 3: Lessons for Cultural Tourism Development - The rise of Pang Donglai and Mixue Ice City illustrates the importance of moving away from reliance on ticket sales, as traditional ticket-based revenue models are becoming less effective due to market saturation [13][30] - Tourists are now more inclined to pay for experiences and emotions rather than just for entry to attractions, indicating a need for cultural tourism to evolve [13][30] - Mixue Ice City is also venturing into cultural tourism with initiatives like factory tours and themed stores, further blurring the lines between retail and tourism [11][28] Group 4: Cultural Integration and Accessibility - Mixue Ice City has successfully integrated cultural elements into its offerings, making cultural products more accessible and appealing to younger consumers [15][32] - The article argues that cultural heritage should be brought into everyday life rather than confined to ticketed exhibitions, promoting a more inclusive approach to cultural tourism [16][33] - The success of these non-traditional attractions serves as a valuable lesson for traditional tourist sites, emphasizing the need for innovation and adaptability in the cultural tourism sector [17][33]