Xin Lang Cai Jing·2026-01-23 04:26Core Insights - IKEA has launched an instant retail service on JD.com, marking its entry into the instant retail sector, covering 9 cities and 13 stores in China [1][4] - The service offers a range of lightweight home products, with promotional activities to attract customers [1][3] Group 1: Instant Retail Launch - IKEA's instant retail service is available in cities including Beijing, Guangzhou, and Shenzhen, allowing consumers to order through the JD app [1] - The service features promotional offers such as 1 yuan flash sales and discounts for new customers [1][3] - The operating hours for the instant retail stores are from 10:00 to 20:00, shorter than traditional store hours [3] Group 2: Product Offering and Pricing - The product range includes storage items, tableware, kitchenware, bedding, lighting, and furniture, focusing on lighter items [3][4] - A specific example includes a drawer cabinet priced at 349 yuan, which can be purchased for 335.5 yuan after discounts and fees [3] Group 3: Market Context and Strategy - IKEA is facing a store closure trend in China, with plans to close 7 stores by February 2026 [5] - The company aims to shift from expansion to focused growth, planning to open over ten small stores in key markets like Beijing and Shenzhen [5] - IKEA's sales in China for FY2024 are projected to be approximately 11.15 billion yuan, a decline of nearly 1 billion yuan from the previous fiscal year [5]