从健身服务到器械全保护，Keep三大类别商标纳入《北京重点商标保护名录》

Core Insights - Keep has been recognized for its comprehensive brand protection by being included in the "Beijing Key Trademark Protection Directory" across three categories: fitness services, application software, and smart hardware [1][2] Group 1: Trademark Recognition - The inclusion of Keep's trademarks in the directory signifies the company's high market visibility and brand value in the fitness technology sector [1] - The directory aims to protect registered trademarks that hold significant market leadership and social influence [1] Group 2: Company Achievements - Keep's recognition reflects its long-term investment in fitness services, technological innovation, and product development [2] - The company has received multiple accolades, including being named one of the "Top Ten Copyright Holders" by the China Copyright Protection Center in 2021 and recognized as a "2023 Intellectual Property Advantage Unit" by the Beijing Intellectual Property Bureau [2] Group 3: Business Model and Offerings - Keep App, launched in 2015, focuses on providing professional fitness guidance and a variety of online courses, including yoga and training sessions [2] - The company offers a one-stop sports solution that combines software and hardware, including smart exercise bikes and treadmills, as well as health food products [2] Group 4: Future Strategy - Keep aims to enhance its strategic layout by improving course professionalism and diversity, increasing investment in smart hardware R&D, and utilizing AI and big data for personalized fitness solutions [3] - The company has set a ten-year vision to become a platform for one billion athletes, emphasizing its commitment to promoting fitness and expanding its global presence [3]