Xin Lang Cai Jing·2026-01-23 05:07Core Viewpoint - On January 22, Pop Mart launched the 2026 Valentine's Day limited edition blind box series "Starry People Heartbeat," which includes plush keychain blind boxes, PVC plush doll gift boxes, and figurines [3] Product Pricing and Market Performance - The "Starry People Heartbeat" plush keychain blind box consists of 6 regular and 2 hidden variants, priced at 89 yuan per box and 534 yuan for a full set [3] - Current resale prices for individual blind boxes are mostly around 100 yuan, with some listings ranging from 119 to 849 yuan, marked as "new and unopened" [6] - The hidden variants "Grow Old Together" and "White-Headed Together" are particularly popular, with prices soaring from the original 89 yuan to a peak of 699 yuan, representing a 6.8 times markup, making it the highest premium product from Pop Mart in 2026 [6] - As of the latest update, "Grow Old Together" is priced at 420 yuan, while "White-Headed Together" is at 410 yuan [6] Recent Trends and Comparisons - The market price for the plush doll gift box from the "Heartbeat" series has fluctuated, reaching a high of 1434 yuan before settling at 1131 yuan as of January 23, with a three-day average of 1140 yuan [13] - Pop Mart's recent product launches, such as the "PUCKY Knock Knock Series" plush keychain blind boxes, have also seen significant premiums, with hidden variants priced around 327 yuan, reflecting a 230% markup [13] - Previous product launches have experienced similar trends, with items like the "MOKOKO" plush keychain blind box being resold at prices ranging from 600 to 1999 yuan, despite an official price of 199 yuan [13] - However, the popularity of Pop Mart's products appears to be declining, as evidenced by the LABUBU series, where prices have dropped from a peak of 173 yuan to 88 yuan [13]