建行上海市分行打造“金融+”养老生态新家园

Core Viewpoint - The article highlights the innovative approach of the China Construction Bank (CCB) Shanghai Branch in addressing the financial needs of the elderly population in Shanghai, emphasizing the importance of personalized and community-oriented financial services for seniors [1][14]. Group 1: Financial Services for the Elderly - CCB Shanghai Branch has developed the "Golden Years" financial handbook, which is tailored for elderly readers with large fonts and clear color contrasts, making it accessible for seniors [2][3]. - The handbook includes a voice feature through QR codes, allowing seniors to listen to policy explanations and service guides, enhancing accessibility for those with visual impairments [3]. - The handbook is divided into three sections: "Policy Guide," "Wealth Management," and "Active Living Map," providing essential information on long-term care insurance, financial literacy, and community resources for seniors [3]. Group 2: Community Engagement and Support - CCB has established 30 "Health and Care" financial service outlets across Shanghai, designed to be accessible and welcoming for elderly clients, featuring facilities like barrier-free access and comfortable seating [6]. - These outlets serve as community hubs, offering educational classes on smartphone use, financial fraud prevention, and other relevant topics, thereby fostering a supportive learning environment for seniors [7]. - The bank's customer managers act as online companions for seniors, providing 24/7 assistance and guidance, which enhances the emotional connection and trust between the bank and its elderly clients [4][6]. Group 3: Innovation in Elderly Care Industry - CCB is investing in the broader elderly care industry by supporting innovative companies in the "Big Zero Bay" elderly care technology industrial park, providing over 500 million yuan in loans to more than 270 enterprises [12]. - The bank is also exploring the establishment of a national fund focused on supporting long-term technological advancements in elderly care, such as rehabilitation robots and disease management solutions [13]. - CCB's initiatives reflect a shift from standardized financial products to personalized, ecosystem-based services that prioritize the well-being of the elderly [14].