西湖龙井茶开启茶农直达消费者的数字新通路
Mei Ri Shang Bao·2026-01-23 05:56

Group 1 - The strategic cooperation agreement between Zhejiang Station Intelligent Technology Co., Ltd. and Hangzhou Meishi Tea Co., Ltd. officially launches the DTC e-commerce project for West Lake Longjing tea, focusing on the core brand "Tea as Such" [1] - The DTC model aims to bypass intermediaries, allowing consumers to access high-quality tea at better prices while addressing the information gap faced by tea farmers [1] - The collaboration integrates culture, industry, and technology, with Zhejiang Station as the initiator, Meishi Tea providing quality products and supply chain assurance, and Station Intelligent offering digital technology support [1] Group 2 - The West Lake Longjing tea being sold has a solid quality guarantee, produced within a strictly defined 168 square kilometer core area, adhering to specific picking standards and traditional processing methods [2] - Meishi Tea, as a quality enterprise deeply rooted in the West Lake Longjing industry, ensures controllable quality from tea garden to tea cup [2]

西湖龙井茶开启茶农直达消费者的数字新通路 - Reportify