国台以“创新营销+深度品鉴”构建新增长极 2025年品牌价值达2361.26亿元

Core Insights - Guizhou Guotai Intelligent Liquor Group achieved brand value growth during a period of deep adjustment in the liquor industry, ranking ninth among Chinese liquor brands with a brand value of 236.13 billion yuan in 2025 [1][5] Group 1: Brand Value Growth - The liquor industry is undergoing significant changes, with nearly 60% of liquor companies facing profit margin pressures, and 18 out of 20 A-share liquor companies reporting declines in revenue and net profit in the first three quarters of 2025 [2][6] - Guotai's brand value reached 236.13 billion yuan in 2025, while its Guotai national standard liquor brand value was 118.34 billion yuan, ranking ninth globally among liquor products [5][6] Group 2: Systematic Upgrades - Guotai initiated a comprehensive upgrade, developing a smart brewing system that breaks down traditional processes into 30 steps, 274 links, and 1,508 control indicators, ensuring product quality stability and consistency [2][3] - The company focused on three main tasks: producing quality liquor, ensuring enjoyable consumption, and enhancing the overall drinking experience [3] Group 3: Marketing and Consumer Engagement - Guotai implemented a multi-faceted marketing strategy, reaching over 1.061 billion people through various campaigns, including innovative collaborations with CCTV and high-profile events [3][4] - The company hosted 142 large-scale tasting events across 95 cities, attracting over one million consumers, and established 37,000 core terminals while conducting over 46,000 banquet events, engaging 6.8 million consumers [7][8] Group 4: Ecosystem and Channel Development - Guotai proposed a new ecosystem model called "Tongzhi Business Road," focusing on collaborative value creation among manufacturers and consumers, moving away from traditional zero-sum competition [7][8] - The company executed the "Thousand Counties, Thousand Stores" initiative to optimize resource allocation and strengthen emotional connections with core consumers through exclusive experiences [8]