SUNING.COM(SZ:002024) Xin Lang Cai Jing·2026-01-23 06:24Core Viewpoint - Suning.com announced the launch of the "Suning.com Cup" Peace Elite New Year Challenge during the 2026 New Year Festival in collaboration with Tencent Game Life [1][4] Event Details - The event will take place from January 24 to February 8, supported by the official event service platform "Peace Life," covering 23 cities and over 110 Suning.com stores nationwide [3][6] - Key locations include major business districts in Beijing, Shanghai, Guangzhou, Nanjing, Chengdu, and Chongqing, featuring esports events, fan viewing, and interactive experiences [3][6] Engagement Strategy - The initiative aims to create a social scene around young lifestyles, enhancing offline experiences and using esports as a "super connector" with the youth [3][6] - Suning.com will integrate 3C supply chain resources and collaborate with various mobile phone brands to launch new experience zones and "3C classrooms" [3][6] Thematic Content - The game "Peace Elite" will introduce a new Spring Festival-themed map "Silk Road Dunhuang" on January 27, adding festive elements to the event [3][6]