Core Insights - Keep has been recognized for its comprehensive brand coverage in the fitness technology sector, with its trademarks in three categories included in the 2025 Beijing Key Trademark Protection List [1][4][5] Group 1: Trademark Recognition - Keep's trademarks in categories 9 (Apps), 28 (fitness equipment), and 41 (fitness guidance services) have been fully recognized, marking a significant achievement in brand protection [1][4] - The inclusion in the trademark list signifies the brand's high market visibility and leading position in the industry, as well as its compliance with regulatory standards [1][4] Group 2: Company Achievements and Offerings - Keep has received multiple accolades, including being named one of the "Top Ten Copyright Holders" by the China Copyright Protection Center in 2021 and recognized as a "2023 Intellectual Property Advantage Unit" by the Beijing Intellectual Property Bureau [2][5] - The Keep App, launched in 2015, offers a variety of online fitness courses and personalized training plans, emphasizing the brand's commitment to providing professional fitness guidance [2][5] - Keep has expanded its offerings to include smart fitness equipment and health products, creating a comprehensive solution that integrates software and hardware [6] Group 3: Future Strategy - Keep aims to enhance its strategic layout by improving course diversity and investing in smart hardware development, leveraging AI and big data to offer personalized fitness solutions [3][6] - The company has set a ten-year vision to become a platform for one billion athletes, reflecting its ambition to promote fitness and expand its global presence [3][6]
Keep荣登《北京重点商标保护名录》,健身服务、App与健身器械全线入选
Xin Lang Cai Jing·2026-01-23 06:23