春节换机潮叠加“国补”，中端机配置全面“旗舰化”

Group 1 - The Chinese smartphone market is entering a competitive phase with a focus on mid-range devices as manufacturers target the demand for high cost-performance products during the pre-Spring Festival sales season [1][3] - The government subsidy policy, which extends until 2026, offers a 15% subsidy for devices priced under 6000 yuan, enhancing the attractiveness of mid-range smartphones [3] - Consumers are shifting their focus from low prices to high cost-performance, with mid-range devices now offering performance and features close to flagship models at 60%-70% of their price [3][7] Group 2 - Major brands like Honor, OnePlus, Redmi, iQOO, and realme are launching new models priced between 2000 yuan and 3000 yuan, indicating a fierce competition in the mid-range segment [3][7] - Battery life is a critical concern for users, leading manufacturers to equip mid-range devices with large-capacity batteries, such as Honor Power 2 with a 10080mAh battery [5][7] - The introduction of high-performance processors, such as Snapdragon 8 Gen 5 and MediaTek's Dimensity 9500S, is becoming standard in new mid-range devices, enhancing their appeal [5][6] Group 3 - The smartphone market in China is transitioning to a phase characterized by slight declines in total volume and structural upgrades, with an expected shipment of 278 million units in 2026, a 2.2% year-on-year decrease [8] - High-end market shares are dominated by Apple, Huawei, and Samsung, with Apple holding nearly 50% of the high-end market share in the first three quarters of 2025 [9] - The rising costs of core components are pressuring manufacturers to either raise prices or reduce specifications, leading to a focus on the 2000-3000 yuan price range for maintaining higher profit margins [9]