Huan Qiu Wang Zi Xun·2026-01-23 06:30Core Insights - Hong Kong Airlines has announced a deep AI strategic partnership with Alibaba's Fliggy and Qianwen App, marking a significant step in enhancing travel booking experiences through AI technology [1][3] - The collaboration aims to simplify the ticket booking process, allowing users to make requests in natural language and receive tailored travel recommendations, thus improving user experience and reducing decision-making costs [3] Group 1: Partnership Details - Hong Kong Airlines is one of the first airlines to integrate with the "AI ticket booking" feature on Qianwen App, providing exclusive ticket benefits through Fliggy and Qianwen [1] - The partnership not only expands sales channels but also innovates travel service models, enabling users to enjoy a more convenient travel experience with just a simple request [1][3] Group 2: AI Functionality and Future Plans - Users can now request travel options using natural language, allowing AI to understand their needs and automatically filter the best options for booking [3] - Hong Kong Airlines plans to further deepen its collaboration with Fliggy AI and Qianwen App to expand "ticket+" products and lifestyle service scenarios, promoting more interactive experiences [3] - The AI capabilities may eventually integrate with mobile assistants and smart wearable devices, enabling voice-based travel planning anytime and anywhere [3] Group 3: Company Perspectives - The business head of Hong Kong Airlines emphasized the importance of AI technology in reshaping future services, aiming for smarter and more personalized offerings [3] - The product head of Fliggy AI highlighted the transition to an "AI service era," leveraging Alibaba's model and ecosystem advantages to enhance real-world AI travel experiences [3]