喜茶发布2025年小事盘点： 批量重装130多家门店，抹茶系列成海外爆款

Core Insights - Heytea released its 2025 annual "Chronicle," highlighting key developments in differentiated products and branding over the past year [1][4] Product Development - In 2025, Heytea developed new product categories such as Tea Specials and藏茶, with the Tea Specials series featuring the standout product, Qilan Apple Apricot, which became the annual "out-of-stock king" [1][5] - The company introduced 20 new tea bases and launched several new hit products, including Tea Specials,藏茶, and千目抹茶 [5] - A total of 15 Tea Specials products were launched globally, with Qilan Apple Apricot being the fastest to sell out [5] Branding Initiatives - Heytea conducted only two co-branding activities last year, collaborating with IP characters CHIIKAWA and Star People [5] - The Heytea GO mini-program reintroduced the "Heytie" feature, receiving over 1 million user submissions within a week [5] - The company distributed nearly 30 new inspiration cards, totaling over 5 million copies throughout the year [5] Store Expansion - Heytea restarted its "DP Plan," opening a new store in Chengdu's Chunxi Road and refurbishing over 130 existing stores, with plans for further renovations this year [2][5] - The company has opened over 100 stores in 32 cities overseas, including its first overseas LAB store in New York's Times Square, which achieved a single-day sales record of over 3,500 cups [2][5] International Market Performance - Heytea launched over 30 original products overseas, which have been well-received by consumers [6] - Nearly half of the top ten best-selling products overseas are original creations, including popular items like抹云椰蓝,三倍厚抹, and椰椰芒芒 [6]