Jin Rong Jie·2026-01-23 06:58Core Insights - The article highlights the shift in consumer behavior towards higher quality, fresh, and experiential purchases for the upcoming Spring Festival, with JD Discount Supermarket launching its 2026 New Year Festival [1][21] - JD's focus on fresh products, particularly seafood and premium gift boxes, aims to enhance the quality of New Year celebrations for families [21] Group 1: Seafood Offerings - The "Seafood Feast" features the winter catch from Chagan Lake, with the price of 5.5-6 kg fathead fish set at 189 yuan each, showcasing JD's significant investment in sourcing [3] - JD secured a deal at the Chagan Lake Ice and Snow Fishing Culture Festival, purchasing the symbolic "head fish" for 1.69 million yuan and committing to buy nearly half of the annual output from the fishery [3] - The Emperor Crab, priced as low as 799 yuan each, is positioned as a centerpiece for family New Year dinners, alongside other high-value seafood options [5] Group 2: Meat and Produce - The meat selection caters to diverse needs for the Spring Festival, offering fresh cuts of beef and lamb, whole chickens and ducks, and frozen imported meats, ensuring a one-stop shopping experience for family gatherings [6] - Seasonal fruits like strawberries, cherries, and blueberries are highlighted as essential for festive fruit platters, while vegetables are supplied directly from farmers, enhancing freshness and cost-effectiveness [6] Group 3: Gift Boxes and Promotions - JD's private label gift boxes are a key highlight of the festival, offering high value and suitability for various occasions, such as the "马上来财" nut gift box priced at 36.9 yuan [8] - Promotional activities include a "Golden Draw" event for purchases over 168 yuan, with a 100% winning rate, enhancing the shopping experience during the festive season [10] - Extended store hours and efficient logistics ensure that consumers have access to fresh products, with online channels supporting rapid delivery options [10]