传vivo叫停AI眼镜项目 将深耕MR赛道

Core Viewpoint - Vivo has halted its AI glasses project due to insufficient product differentiation, despite the growing competition in the AI glasses market [1][3] Group 1: Vivo's AI Glasses Project - Vivo has stopped the development of its AI glasses project, which had been in secret preparation for nearly six months [1] - The project involved collaborations with several ODM manufacturers, including GoerTek and Zhongke Chuangda, for solution and prototype validation [1] - Internal evaluations indicated that the AI glasses could not achieve significant product differentiation, leading to uncertainty in both experience and market acceptance [1][3] Group 2: Market Trends and Projections - The AI glasses market is experiencing a surge, with major tech companies like Baidu, Xiaomi, and Alibaba entering the space, and low-cost white-label AI glasses emerging in markets like Huaqiangbei [2] - IDC forecasts that global smart glasses shipments will reach 12.8 million units in 2025, a 26% year-on-year increase, with China's market expected to exceed 2.75 million units, growing by 107% [2] - By 2026, global shipments are projected to surpass 23.7 million units, with China's market reaching over 4.9 million units, marking a significant growth phase [2] Group 3: Vivo's Focus on Mixed Reality (MR) - Despite halting the AI glasses project, Vivo will continue to focus on the mixed reality (MR) sector, emphasizing devices with greater immersion and spatial computing potential [3] - Vivo has already launched its first MR glasses, the Vivo Vision Explorer, although specific pricing and public sales have not yet been initiated [4] - The decision to pause the AI glasses project reflects Vivo's strategic focus amid a complex macroeconomic environment and rising costs [3]