报告称2025年中国出国展项目数量延续增长态势

Core Insights - The report indicates that the number of outbound exhibition projects from China will continue to grow, with 1,259 projects planned for 2025, covering 57 countries and regions [1] Group 1: Growth in Outbound Exhibitions - In 2025, China will participate in 520 exhibition projects in Asia, representing a year-on-year increase of 16.07% [1] - The number of projects in Africa is expected to reach 59, showing the fastest growth at 31.11% [1] - Latin America and the Caribbean will see 124 projects, with a growth rate of 21.57% [1] Group 2: Stability in Traditional Markets - Traditional markets such as Germany, the United States, and Russia will remain the top three destinations for Chinese outbound exhibitions [1] Group 3: Industry Trends - The number of professional exhibition projects and participating companies from China is expected to increase [1] - The top three industries for outbound exhibitions will be machinery, transportation and logistics, and textiles and apparel [1] - There is a notable increase in participation from consumer goods and hardware tools industries, while new trends are emerging in sectors like renewable energy, healthcare, and automotive parts [1] Group 4: Differentiated Industry Layout - Different industries are focusing on specific countries for exhibitions: machinery and hardware tools are targeting Germany, the U.S., Russia, and Mexico; textiles and consumer goods are focusing on the U.S., Japan, and Europe, as well as markets with demographic advantages like Vietnam and Indonesia [2] - The transportation and logistics, as well as construction and decoration industries, are prioritizing countries with strong logistics hubs or infrastructure needs, such as Turkey, Kazakhstan, and the UAE [2] - High-tech industries like healthcare and information communications are focusing on advanced technology countries, including Germany, the U.S., and Japan [2]