Levi Strauss Taps Vicky Skelton to Propel Growth in East Asia Pacific

Core Viewpoint - Levi Strauss & Co has appointed Vicky Skelton as the new Managing Director for East Asia Pacific to enhance growth in this important region [1] Group 1: Vicky Skelton's New Role - Skelton will oversee all commercial operations across various channels and focus on driving sustainable, long-term growth in East Asia Pacific [2][7] - The company has identified retail expansion, digital acceleration, and brand-driven growth as key areas for potential growth, supported by strong consumer demand and solid local partnerships [3] Group 2: Leadership and Track Record - Gianluca Flore, Chief Commercial Officer, praised Skelton for her ability to deliver strong results and build high-performing teams, expressing confidence in her replicating past successes in the new role [4] - Skelton has over 13 years of experience with Levi's, having held several senior leadership positions, including General Manager of Canada, where she implemented a focused direct-to-consumer strategy and achieved strong commercial performance [5][8]