京东JoyAI联动四省文旅 AI创意视频解锁文旅营销新范式

Core Insights - The article discusses the collaboration between JD's JoyAI model and the cultural tourism departments of four provinces in China, focusing on using AIGC technology to create innovative promotional videos for the Spring Festival, enhancing both traffic and reputation in cultural tourism [1][4] Group 1: AIGC Technology and Cultural Revival - The creative videos from the four provinces center around the theme of "reviving cultural IP through technology," showcasing unique local cultural resources and creating differentiated content that resonates deeply with younger audiences [2] - Fujian's video features the intangible cultural heritage of Dehua porcelain, with the "Princess Yushu" porcelain figure becoming a cultural ambassador, promoting "Chinese white" aesthetics globally [2] - Gansu's video highlights the national treasure "Galloping Horse" (Bronze Galloping Horse), bringing it to life as it traverses famous local sites, showcasing the richness of Gansu's culture [2] - Sichuan's video utilizes AIGC technology to bring together iconic cultural symbols like the Sanxingdui bronze figures and the Leshan Giant Buddha, depicting a lively cultural scene [2] - Hebei's video focuses on intangible cultural heritage with shadow puppetry, illustrating the seasonal changes and local beauty through dynamic performances [2] Group 2: Marketing Innovation and Future Directions - The success of the four-province cultural tourism marketing campaign is attributed to JD's innovative approach using the JoyAI model, which effectively digitizes and revitalizes local cultural IPs [4] - The marketing strategy captures the emotional and cultural resonance that appeals to Generation Z consumers, who are willing to engage with brands that reflect their values [4] - JD's JoyAI model is expected to continue evolving, leveraging its technological advantages to uncover unique cultural values and drive the upgrade of the cultural tourism industry [4] - The integration of technology and culture is anticipated to generate more impactful marketing campaigns, enhancing user experiences with a warmer cultural touch [4]