Guo Ji Jin Rong Bao·2026-01-23 09:33Core Insights - JD's "Qixian Kitchen" is rapidly expanding its national market presence, marking a new phase in its nationwide layout with openings in major cities like Shenzhen, Shanghai, and Guangzhou [1][2] Group 1: Business Expansion - "Qixian Kitchen" has opened 30 stores in Beijing within four months and has launched its first store in Harbin, indicating a strong growth trajectory [1] - The initiative aims to establish 10,000 stores across the country within three years, focusing on major urban areas [2][4] Group 2: Business Model and Strategy - The business model emphasizes a "takeout + self-pickup" approach, catering to convenient dining needs with a menu that includes various affordable dishes priced between 10 to 30 yuan [1][4] - JD has initiated a partner recruitment plan, investing 1 billion yuan to find quality partners for 1,000 signature dishes, allowing partners to focus on recipe development while JD handles production and quality control [4][5] Group 3: Competitive Advantage - The "Qixian Kitchen" model integrates supply chain management and technology to create a differentiated competitive path, addressing food safety concerns through "fresh cooking + transparent kitchen" practices [5] - The low-cost franchise model lowers entry barriers for small businesses, enhancing the overall ecosystem [5]