商超年货节上演家宴、礼赠、自享三重奏，“守稳+创新”共铺双轨产品力

Group 1 - The core theme of the news is the evolving strategies of supermarkets in preparing for the 2026 Lunar New Year, focusing on product selection that caters to family gatherings, gifting, and personal enjoyment, while emphasizing health and emotional consumption [1][2][4] - Supermarkets are launching a variety of products, including high-quality items and self-branded goods, to meet the diverse needs of consumers during the New Year season, with a focus on convenience and quality [2][7][9] - The demand for gift boxes is increasing, with a shift towards health-oriented and visually appealing options, as retailers aim to enhance the festive experience through innovative packaging and product offerings [4][10][12] Group 2 - Supermarkets are implementing a phased supply strategy to align with the different stages of consumer demand during the New Year season, which helps optimize inventory management and reduce waste [9][10] - Companies are enhancing their supply chain capabilities by securing quality sources and utilizing intelligent forecasting systems to ensure stable product availability and pricing during the festive period [10][11] - The competition among supermarkets is intensifying, with a focus on leveraging data-driven insights to validate product offerings and enhance customer engagement, particularly in high-demand categories [11][12][13]