泡泡玛特王宁:IP类的企业会经历很多周期起起落落,但全世界所有IP类企业都非常长寿
Xin Lang Cai Jing·2026-01-23 10:09

Core Viewpoint - The founder of Pop Mart, Wang Ning, emphasizes that IP-based companies experience cyclical ups and downs, but they tend to be long-lasting due to the enduring nature of IPs that can evolve over time [1][2]. Group 1 - IP-based companies are characterized by experiencing multiple cycles of growth and decline [1][2]. - All IP-based companies globally are considered to have longevity, as once an IP is created, it can accumulate value over time [1][2]. - There is a belief that despite future cycles, IPs will continue to grow alongside successive generations [1][2].

POP MART-泡泡玛特王宁:IP类的企业会经历很多周期起起落落,但全世界所有IP类企业都非常长寿 - Reportify