Core Viewpoint - Chinese automotive companies are reevaluating their reliance on Nvidia's smart driving chips, with companies like XPeng and Li Auto shifting towards self-developed chips, indicating a significant change in the industry landscape [1][4]. Group 1: Shift to Self-Developed Chips - XPeng Motors launched four new models equipped with its self-developed Turing AI chip, marking a departure from previous models that used Nvidia chips [1]. - Li Auto plans to use its self-developed M100 chip in the major redesign of its L9 model, which is expected to enter mass production in Q1 2025, offering performance that surpasses Nvidia's Thor-U chip [1]. - NIO has calculated that its reliance on Nvidia's Orin chips will cost over $300 million in 2024, prompting a shift to its self-developed Shenji chips to reduce costs by approximately 10,000 yuan per vehicle [2]. Group 2: Market Dynamics and Competition - The trend of "de-Nvidia" among new automotive forces is gaining momentum, with NIO, XPeng, and Li Auto accelerating their transition away from Nvidia [4]. - By 2025, the combined sales of NIO, XPeng, and Li Auto are projected to exceed 1.16 million units, driven by partnerships with Huawei and the expansion of smart driving technologies into entry-level models [4][9]. - Nvidia's market share in China is expected to decline from 39% in 2024 to 25% in 2025, as its Orin architecture is considered outdated and its Thor chip faces performance issues [5]. Group 3: Future Trends in the Automotive Industry - The Chinese automotive market is anticipated to see a significant increase in L2-level assisted driving vehicles, with a projected 21.2% year-on-year growth in new car sales featuring these capabilities by 2025 [5]. - The competition in the high-end market is intensifying, with local brands increasingly adopting self-developed chips, reducing their dependency on Nvidia [9]. - The automotive industry's shift from "regulatory control" to "end-to-end" smart driving technology is expected to reshape the landscape by 2025 [4].
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