规范房产自媒体乱象！广州市房地产中介协会自媒体专委会成立

Group 1 - The core viewpoint of the articles is that the integration of short videos and live streaming into real estate marketing is becoming essential, with the establishment of the Guangzhou Real Estate Agency Self-Media Professional Committee to regulate and promote professional practices in this area [1][3] - The committee aims to address issues of false advertising and misinformation in the real estate sector, emphasizing the importance of using authoritative information and maintaining a professional stance [1][3] - The rapid growth of self-media accounts with real estate characteristics is transforming marketing strategies within the industry, leading to both opportunities and challenges [1][3] Group 2 - The committee consists of 13 members, including state-owned enterprises and traditional real estate agencies, indicating a diverse representation in the industry [3] - A "Negative Behavior List" has been published, outlining 16 specific negative behaviors that real estate self-media practitioners should avoid, such as misinformation and unethical competition [3][5] - The association will implement self-regulatory measures against those who violate the guidelines, including warnings, credit deductions, and potential reporting to internet platforms or administrative authorities for severe cases [3][5] Group 3 - Specific negative behaviors include the use of misleading data, exaggerated claims, and the publication of false or misleading property information [7][8][9] - The list also highlights the importance of accurately representing property conditions and avoiding the promotion of unrealistic investment returns [9][10] - The association encourages self-media practitioners to report any violations of the guidelines to maintain industry integrity and protect consumer interests [5][9]