Core Viewpoint - Li Auto is experiencing a stark contrast in production at its Changzhou base, with significant declines in sales of its range-extended models while its pure electric models are seeing increased production and demand [2] Group 1: Production and Sales Performance - The production area for range-extended models L7 and L8 is quiet, with workers on a "three days on, four days off" schedule for nearly a month, leading to a sharp decline in income [2] - In contrast, the production line for the pure electric model i6 is operating at full capacity with a double shift, achieving a daily output of over 700 units [2] - In 2025, Li Auto's total sales volume dropped by 19% year-on-year, with retail sales of the L7 and L8 models plummeting by 66% and 79% respectively, losing market share to competitors like AITO and Leap Motor [2] Group 2: Financial Performance - Li Auto delivered a total of 406,300 vehicles in 2025, only achieving 63% of its revised sales target, and ended the third quarter with a net loss of 624 million yuan, marking the end of 11 consecutive profitable quarters [2] Group 3: Strategic Adjustments - In response to the declining performance, Li Auto has initiated a strategic adjustment, returning to a startup management model, focusing on range-extended and high-end markets, and streamlining the L series models [2] - The company plans to launch a new version of the L9 equipped with its self-developed M100 chip [2] - 2026 is identified as a critical year for the company to improve production line operations and fulfill salary commitments, with the success of this strategic transformation pending market validation [2]
理想常州工厂春节前现反差:增程产线闲置,纯电车间忙碌