Mei Ri Jing Ji Xin Wen·2026-01-23 10:55Core Viewpoint - The company, Li Auto, plans to close underperforming stores to enhance overall operational efficiency and reallocate resources to more promising areas [2]. Group 1: Store Operations - The company has been expanding its store network significantly over the past five years, with a total of 548 retail centers across 159 cities as of December 31, 2025 [2]. - The company also operates 561 after-sales service and authorized repair centers, covering 224 cities [2]. Group 2: Market Strategy - Analysts suggest that during the expansion phase, companies may open numerous stores to quickly capture market share, but some locations may suffer from poor site selection, market saturation, or intense competition, leading to low operational efficiency [2]. - Closing these low-efficiency stores allows the company to concentrate resources in core markets or high-potential areas, thereby strengthening market competitiveness and brand influence in those regions [2].