Jin Rong Jie Zi Xun·2026-01-23 11:03Core Insights - The article highlights the collaboration between JD Supermarket and the local community in San Dou County, Guizhou, to promote the traditional Mawei embroidery craft while providing employment opportunities for local women [1][3]. Group 1: Employment and Economic Impact - Local women, known as "Xiu Niang," are now able to work from home, creating Mawei embroidery products for JD Supermarket, which has significantly improved their livelihoods [1][3]. - JD Supermarket has customized orders worth 300,000 yuan for the upcoming New Year festival, directly benefiting the local artisans [3]. Group 2: Cultural Heritage and Training - Mawei embroidery is a traditional craft of the Shui ethnic group, which faced challenges in transmission due to limited sales channels [3]. - JD Supermarket, in partnership with the local Women's Federation, has initiated the "Mawei Embroidery Mom Support Program," providing systematic e-commerce training to help artisans sell their products online [5]. Group 3: Philanthropic Efforts - Since the launch of the "Mother and Baby Love Action" in April 2024, JD Supermarket has donated nearly 3 million yuan worth of maternal and infant supplies across various regions, including Sichuan and Qinghai [7]. - The initiative not only focuses on material support but also emphasizes sustainable technical assistance, helping over a hundred mothers acquire live-streaming skills to promote their crafts on JD's platform [7].