学胖东来反亏21亿？ 永辉调改店实探：人少价高，标语满天飞！专家称只学表皮

Core Viewpoint - Yonghui Supermarket is expected to incur a net loss of 2.14 billion yuan in 2025, marking its fifth consecutive year of losses, primarily due to store adjustments and related costs exceeding 1.2 billion yuan [2][8]. Group 1: Financial Performance - In 2024, Yonghui Supermarket reported a revenue of 67.574 billion yuan, a year-on-year decline of 14.07%, and a net loss of 1.465 billion yuan, which expanded by 10.26% compared to the previous year [8]. - The anticipated net loss of 2.14 billion yuan for 2025 is attributed to three main factors: store adjustments, supply chain reforms, and external investments leading to asset impairment [8][9]. Group 2: Store Adjustments - In 2025, Yonghui Supermarket undertook deep adjustments to 315 stores and closed 381 stores that did not align with its strategic direction, resulting in significant losses from asset write-offs and other related costs [8][9]. - The adjustments included approximately 910 million yuan in asset write-offs and one-time costs, along with an estimated 300 million yuan in lost gross profit due to store closures for renovations [8][9]. Group 3: Learning from the "Pang Donglai" Model - Yonghui Supermarket has adopted elements of the "Pang Donglai" business model, focusing on high salaries, long-term strategies, and regional deep cultivation, but has only superficially implemented aspects such as store decoration and service [2][9]. - Experts suggest that the failure to fully grasp the essence of the "Pang Donglai" model, combined with the challenges of replicating it across a large number of stores, has contributed to ongoing losses [2][9][11]. Group 4: Customer Experience and Market Response - Following the store adjustments, customer feedback indicated that prices for some products had increased, and while there was an initial surge in customer traffic, it later returned to normal levels [7][8]. - The introduction of a dedicated area for "Pang Donglai" branded products did not lead to the anticipated issues of hoarding or reselling, as customer flow remained stable [7][9].