Core Viewpoint - The promotional event for Qingyuan Silk Rice in Shenzhen successfully showcased the product as a premium local delicacy, aiming to enhance its market presence in the Greater Bay Area [4][25][41]. Group 1: Event Overview - The promotional event took place at Luohu Yitian Holiday Plaza, following previous promotions in cities like Guangzhou, Shanghai, and Haikou [3][4]. - This event is part of the "Guangdong Goods Going Global" initiative, focusing on brand building, channel expansion, market promotion, and cultural dissemination [6][8][41]. - The event was guided by the Guangdong Provincial Department of Agriculture and Rural Affairs and supported by various local associations [10][11]. Group 2: Product Highlights - Qingyuan Silk Rice is recognized for its unique flavor and quality, making it a focal point for consumers in the Greater Bay Area during the New Year season [4][25][26]. - The rice is characterized by its long grains, pleasant aroma, and soft texture, aligning with the high standards of the Shenzhen culinary industry [50][94]. Group 3: Industry Support and Collaboration - The event received strong support from various industry associations, including the Shenzhen Catering Industry Association and the Shenzhen Group Meal Industry Association [11][12][13]. - A collaborative approach was emphasized, with plans for long-term partnerships between Qingyuan Silk Rice producers and Shenzhen restaurants and supermarkets [52][53][79]. Group 4: Market Strategy and Future Plans - The promotional activities aim to establish a stable supply chain and enhance brand recognition through chef endorsements and direct consumer engagement [98][109]. - Future community outreach events are planned to further integrate Qingyuan Silk Rice into local dining experiences [116][118]. Group 5: Economic Impact - The Qingyuan Silk Rice industry is projected to achieve a total industrial chain value exceeding 7.4 billion yuan by 2025, reflecting its growth potential [40][38]. - The initiative is part of a broader strategy to elevate local agricultural products and enhance their market competitiveness on a national and global scale [38][43].
广货行天下,清远好食材!粤味珍品·清远丝苗米深圳站品牌宣推活动成功举办
Nan Fang Nong Cun Bao·2026-01-23 12:02