新华鲜报|五连增!地理标志“金名片”培育近万亿元“大产业”
Xin Hua She·2026-01-23 12:17

Core Insights - The geographical indication (GI) products in China have reached an annual output value close to 1 trillion yuan, marking five consecutive years of growth [1] - By the end of October 2025, China is expected to have recognized a total of 5,066 GI products and approved over 52,000 entities to use GI special marks [1] Group 1: Brand Development - GI products are defined as those whose quality, reputation, or other characteristics are essentially determined by their geographical origin [3] - The certification of GI products provides a national "identity card" that protects brands and helps them access broader markets [3] Group 2: Economic Impact - The brand value of "Zengcheng Simao Rice" in Guangzhou has exceeded 5 billion yuan, showcasing the economic potential of GI products [4] - In Guangdong province, over 150 GI products have been registered as certification and collective trademarks, facilitating their entry into markets across the Greater Bay Area and beyond [4] Group 3: Technological Advancements - Various regions are leveraging technology to enhance GI products, including mechanized sowing, green planting techniques, and smart production lines [6] - The establishment of "technology courtyards" and digital management systems in GI product areas is driving modernization and efficiency [6] Group 4: Industry Chain Expansion - Regions are moving beyond merely selling raw materials to extending their industry chains through integration with tourism, deep processing, and cross-industry innovation [7] - Examples include the development of coffee processing workshops in Yunnan and diversified products derived from "Enshi potatoes" in Hubei [9]