Gold Is Inching Closer To $5,000. Where Next For Investors?
Forbes·2026-01-23 12:55

Core Viewpoint - The price of gold is approaching $5,000 per troy ounce, driven by geopolitical tensions and increased demand from retail investors and central banks [2][3]. Group 1: Price Trends - As of recent trading, COMEX gold futures for February delivery were priced at $4,930.70 per ounce, reflecting a 0.35% increase [2]. - Gold prices have seen significant appreciation, ending 2024 at 26% higher and rising another 65% in 2025, marking the highest annual price rise in over 45 years [5]. Group 2: Investor Behavior - Retail investors are increasingly turning to gold and gold exchange-traded funds as a safe haven amid global uncertainties, including trade wars and conflicts like the Russia-Ukraine war [4][5]. - Central banks are also major players in the gold market, with Poland being the largest official sector buyer in the previous year [6]. Group 3: Central Bank Dynamics - Other notable central bank buyers include Brazil, China, Kazakhstan, Turkey, and Russia, contributing to the upward pressure on gold prices [7]. - The European Central Bank acknowledged that gold has surpassed the euro as the second-largest reserve asset for central banks, only behind the dollar [7]. Group 4: Future Forecasts - Many forecasters predict that the gold rally will continue, with Goldman Sachs raising its end-2026 price forecast to $5,400 per ounce [9]. - J.P. Morgan Global Research suggests that $6,000 per ounce is a long-term possibility, influenced by ongoing geopolitical risks and expanding ETF holdings [10]. - Despite potential price corrections due to easing geopolitical tensions, the near-term outlook for gold remains bullish, as any price dips may attract more buyers [11].