Jin Rong Jie Zi Xun·2026-01-23 13:08Core Viewpoint - JD Fresh Supermarket is expanding its presence with the opening of new stores in Beijing and Shanghai, aiming to enhance the shopping experience for consumers through direct sourcing and fresh products ahead of the Spring Festival [1][14]. Group 1: Store Openings and Features - JD Fresh Supermarket will open new locations in Beijing's Xihongmen and Shanghai's Pudong on January 30, focusing on providing high-quality and affordable products [1][14]. - The Beijing store will feature a range of unique products emphasizing "freshness," including the industry's first "24-hour vegetables" and "24-hour eggs," which are sourced and sold within a day [4][12]. - The Shanghai store will highlight local flavors by introducing a "local vegetable" section and special dishes that pay homage to Shanghai's culinary culture [8][14]. Group 2: Product Offerings - The new stores will offer seasonal fruits such as large blueberries and strawberries, as well as premium seafood like Russian king crabs and thick-cut salmon at competitive prices [10]. - JD Fresh's private label products, including organic milk and specialty snacks, will be featured prominently, catering to the growing trend of health-conscious consumption [12][14]. - The Beijing store will also introduce a pet supplies section, expanding its product range to include pet-related items [12]. Group 3: Strategic Importance - The simultaneous opening of stores in Beijing and Shanghai represents a significant step in JD Fresh's strategy to strengthen its network in key urban areas, enhancing brand penetration in southern Beijing and establishing a foothold in the Pudong district [14]. - The new stores aim to create a seamless shopping experience by linking with existing locations and providing a comprehensive coverage of core consumer areas in Shanghai [14].